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From Torchbearer to Trusted Event Partner: Taishan Sports at the 2026 Aichi-Nagoya Asian Games
Event: 20th Aichi-Nagoya Asian Games | Partner: Taishan Sports | Role: Torch relay participation, on-site event support, core competition equipment and industrial standards.
Project Background
On September 13, the torch relay for the 20th Aichi-Nagoya Asian Games proceeded smoothly. As a long-standing supporter of Asian sport, Taishan Sports took part not only through equipment and services, but also through the people who carry the brand's commitment, showing that the partnership extends far beyond the playing field.
The Partnership in Action
- Bian Qingfeng, Chairman of Taishan Sports, participated as the ninth torchbearer. He held high the Asian Games sacred flame and successfully finished his relay segment, interpreting the core spirit of the Games: unity, friendship and persistent striving.
- Earlier, Bian Hongfeng, Group Vice President, together with company representatives Wang Chunqing and Zhang Wei, had already completed their torch relay sessions.
- The participation of multiple senior leaders demonstrates the brand's honor and responsibility to stand alongside this landmark Asian sports event.
A Three-Decade Journey
Dating back to the 1990 Beijing Asian Games, Taishan Sports has adhered to its original aspiration and corporate mission for more than three decades. Focused on the sports industry and dedicated to supporting high-level international competitions, the brand has accumulated rich practical experience through participation in thousands of influential sports events at home and abroad. By empowering global sports events with Chinese intelligent manufacturing strengths, Taishan Sports has consistently presented the solid comprehensive capabilities of China's sports industry to Asia and the rest of the world.
Full-Chain Event Support
| Role | Contribution to the Asian Games |
|---|---|
| Torchbearing Honors | Senior leaders carried the Asian Games flame, symbolizing the unity and joint development of all Asian countries and regions |
| On-Site Event Support | Full-process, all-round service teams fully stationed and ready for operation |
| Core Competition Equipment | Provision of professional competition equipment across multiple sports categories |
| Industrial Standards | Contribution to the formulation of standards for the sports equipment industry |
Readiness & Commitment
As the grand opening of the Games draws near, all on-site service teams of Taishan Sports have been fully stationed and are ready for operation. The brand will strictly implement top-tier service specifications, deliver full-process and all-round event support, safeguard impartial competition with professional strength, and interpret the spirit of craftsmanship for the glory of the Games, making solid contributions to the successful hosting of the event.
Results & Outlook
The Asian Games torch symbolizes the unity and shared progress of all Asian countries and regions, while the torch relay witnesses Taishan Sports' steady global layout and persistent pursuit of international development. From torchbearing honors and on-site event support to the provision of core competition equipment and the formulation of industrial standards, the 2026 Aichi-Nagoya Asian Games marks a new starting point for the brand. Moving forward, Taishan Sports will continue to integrate Chinese intelligent manufacturing technologies, industrial standards and professional services into the high-quality development of Asian sports undertakings, and compose a brand-new international chapter for Chinese sports brands.